Tip of the Week #15 - Ideas for Marketing Your Products & Services at an Exhibition

When you participate at a trade show or exhibition, you hope to encourage new potential customers to buy your products or services not just at the trade show, but also post-show. Therefore planning for an exhibition stand doesn’t end at designing and building the stand. You should consider various ways through which you can give potential customers details about the products or services offered by your company that will also encourage brand recall. Aim to collect as many details from prospects as possible so the sales team can make contact with each of them after the trade show or exhibition.

Give away samples or promotional items

You can give away product samples during a trade show or exhibition to increase interest in your company’s products. Alternatively, you can hand out promotional items that relate to your company’s products or services. For example, a vacuum cleaner company once gave out small white gloves that had the slogan “Give your house the white glove treatment – No dust!” and company website details embroidered on one side. This was more memorable than giving away a pen or other items that was completely unrelated to the products the company was demonstrating at the trade show, and effectively increased product and brand recall post-show. You can also prepare promotional items such as stress balls, caps and key rings with your company’s information and/or slogan on it, which will remind exhibition attendees of your company even after they have left your booth.

Demonstrations

Host physical demonstrations of your products or services within your exhibition stand may help in increasing the number of visitors as movements within a booth is great at attracting attention. Rather than having staff demonstrate use of your company’s product, invite prospects to try it themselves. Make this interactive experience fun and engaging so that visitors are much more likely to remember your company and the products offered.

Competitions

Holding competitions during a trade show or exhibition is an effective way for increasing foot traffic to your stand. Show attendees will be more inclined to visit your booth and provide their contact details if they have a chance to win a prize or gain some sort of benefit.