Tip of the Week #16 - How to Choose a Good Stand Designer And Builder

In the competitive world of business, trade shows and exhibitions continue to be one of the primary sales and marketing mediums that harness the value of face-to-face contact. They provide great opportunities for engagement and interaction with existing and potential clients, and for establishing a presence in new markets. Exhibiting at a trade show usually requires a fair amount of investment, whether it be time or resources. You'll want to make sure you choose a stand designer and builder that will provide you with a great looking stand and a hassle-free experience. The three key things you should watch out for are design leadership, quality assurance and excellent service.

Design leadership
Design leadership refers to the ability of the stand designer to come up with a stand that will leave a lasting impression. It should also have a strong visual identity so that your brand can be easily differentiated from competitors' at trade shows and exhibitions. Design is driven by content, and developed by conducting extensive research based on the client’s brand identity and marketing objectives. This then serves as the designer’s foundation for producing meaningful designs.  Interactive multimedia elements can be incorporated on the stand for increased engagement. For instance, sensors can trigger the playback of an audio commentary or video.

Quality assurance
Another critical aspect of tradeshow management is quality assurance. Quality assurance in the build aspect of tradeshows involves the diligence to conduct regular checks at every stage of production, from selecting quality materials in the pre-planning stage to ensuring that each exhibit component is well made before they are delivered to the site.

Service Excellence
Exceptional service is about going the extra mile for clients. This includes finding ways to overcome challenges on-site and coming up with alternatives for clients if certain last minute changes are not feasible. Such professional standards and quality control could also extend beyond the handover stage, where warehousing and logistical solutions, as well as the maintenance of reusable exhibit components, can contribute to greater client satisfaction.