Exhibition Tip of the Week #9 - Are Fabric Graphics the Future?

Fabric graphics have come a long way since the days of fabric printing inks that lacked colour depth and light resistance and basically didn’t look too visually appealing against existing exhibition graphics. However, modern fabric graphic systems with improvements such as saturated colours, fire resistant fabrics and the latest architectural systems specifically designed for fabric graphics means that they can now more than hold their own against hard surface graphic panels..

A few weeks ago I recommended printing exhibition graphics on fabric if you are planning to reuse them. In this post I will talk more in-depth about the advantages of fabric graphics and how you can use them to maximize the impact of your stand.

Versatility

Fabric can be obtained in a multitude of colours and can be painted or dyed as required, or you can even have your company logo printed on it. It can be easily molded into appealing and eye-catching shapes and tensioned fabrics can even be manipulated around three-dimensional forms to create dramatic, curved architecture. Other uses include draping to imitate walls, placing on the floor to define space, or laying over tables to create a makeshift ‘stage’ or display area. The greatest advantage of fabric based exhibition graphics is that they can be incorporated into stands of almost any shape, size or design.

Installtion

Setup of fabric graphics is generally a relatively simple process. Many architectural systems have been designed with fabric in mind and enable them to be fixed using easy-to-attach fasteners such as hook-and-loop tape and fabric-attached gaskets. Therefore installation and dismantle is usually a breeze compared to hard surface graphic panels.

Logistics

Fabric can be folded or rolled after usage for easy storage. In comparison to other exhibition materials such as canvas paper or vinyl, it is compact and low in weight, which means less space required for storage and lower transportation costs if you have to transport it overseas or across the country.

Given the versatility and aesthetically pleasing attributes of fabric graphics, it is no surprise that they have become one of the most popular and demanded materials used worldwide and are so extensively utilised in the exhibition and trade show industry.