Tip of the Week #14 - Customise & Upgrade your Trade Show Display

Even on the smallest exhibition stand there are plenty of opportunities for customisation that will enable an exhibit stand to out from neighbouring ones. Here are some things that can be done to achieve this:

‘Upgrade’

You will come across this term a lot in the exhibition world. An ‘upgraded stand’ is somewhere between the standard shell stand and a custom designed stand. Basically, it is customizing your shell by re-arranging your floor plan, adding graphic panels, curved panels, plasmas, showcases, lighting, storage, furniture etc. to create a completely unique look.

Use colour

Many trade shows offer standard ‘shell’ booths which are all the same. Get some funky graphics designed or at least different coloured wall panels which will both fit in with your corporate identity and also help you to stand out.

Maximise signage opportunities

Make the best use of the space you have available while not filling every space with signage and graphics . A custom fascia won’t break the bank and while everyone around you may have the standard black text on white background, a coloured fascia with logo can look really professional. Also, use the vertical space again. You could erect overhead banners if allowed. You can even consider back-lit or 3D alternatives.

Use AV options

If you have several products to show, but only a limited space, you could use a television screen with photos, details or even a video demo. This is great as you can incorporate sound as well as sight to lure your prospective customers in. Another option is the use of computer screens with interactive displays or tablets so people can look through your products at their own pace.

Hire some exhibition furniture

Don’t stick with the standard boring bar stool and table, try something different. Coloured ottomans and coffee tables, leather chairs or lounges, egg chairs, beanbags or custom made furniture will all turn your meeting area into a feature area.

Accessorise

Instead of having your brochures in a pile on the desk, hire a magazine rack. Have some plants scattered around to make the place look inviting. Hire a competition barrel in which to collect business cards. Think outside the square a little!