Tip of the Week #19 - How Much Time Should You Give Your Exhibition Stand Designer and Builder?

Designing and building an exhibition stand is no easy task. And if you want a custom-designed display, you should give your chosen exhibition stand construction company at least 10 weeks from proposal sign off to installation. They will need substantial time to plan and execute a spectacular looking stand that will also effectively communicate your brand message and corporate identity. Adequate time is necessary to account for crucial elements such as key messaging, product displays, custom graphics, demonstrations, materials, lighting and audiovisual equipment that have to be worked into an exhibition stand. 

Contacting an exhibition stand construction company nice and early will not only give them ample time to design, build and set-up the stand at the exhibition site, but it will also give you more time to confirm and approve stand design. This can turn out to a lengthy process because you'll need to consider custom elements, artwork, specifications and position of products to be displayed, and also special requirements such as rigging and promotional items. 

If you don't give an exhibition stand construction company at least 10 weeks to design and build your stand, you run the of risk of having less time to fix mistakes. You may also not be able to change the stand design mid-course due to time restraints. After all, if you're going to be investing a fair amount of money, time and other resources in planning, managing and implementing a stand, you won't want to end up with a predictable, conservative and simplistic creation that no one will be satisfied with because of time issues.