Even on the smallest exhibition stand there are plenty
of opportunities for customisation that will enable an exhibit stand to out
from neighbouring ones. Here are some things that can be done to achieve this:
‘Upgrade’
You will come across this term a lot in the exhibition
world. An ‘upgraded stand’ is somewhere between the standard shell
stand and a custom designed stand. Basically, it is customizing your
shell by re-arranging your floor plan, adding graphic panels, curved panels,
plasmas, showcases, lighting, storage, furniture etc. to create a completely
unique look.
Use colour
Many trade shows offer standard ‘shell’ booths which
are all the same. Get some funky graphics designed or at least different
coloured wall panels which will both fit in with your corporate identity and
also help you to stand out.
Maximise signage opportunities
Make the best use of the space you have
available while not filling every space with signage and graphics . A custom fascia won’t break the bank and while everyone around you
may have the standard black text on white background, a coloured fascia with
logo can look really professional. Also, use the vertical space again. You
could erect overhead banners if allowed. You can even consider back-lit or 3D alternatives.
Use AV options
If you have several products to show, but only a limited space, you could use a television screen with photos, details or even a
video demo. This is great as you can incorporate sound as well as sight to lure
your prospective customers in. Another option is the use of computer screens with
interactive displays or tablets so people can look through your products at their own
pace.
Hire some exhibition furniture
Don’t
stick with the standard boring bar stool and table, try something different.
Coloured ottomans and coffee tables, leather chairs or lounges, egg chairs,
beanbags or custom made furniture will all turn your meeting area into a
feature area.
Accessorise
Instead
of having your brochures in a pile on the desk, hire a magazine rack. Have some
plants scattered around to make the place look inviting. Hire
a competition barrel in which to collect business cards. Think outside the square a little!
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