Awareness of a need for long-term
environmental sustainability is on the rise, and “Green Exhibiting” is becoming
an increasingly important trend in the exhibition industry. Here are some tips
to help you create an exhibit that is eye-catching, memorable, environmentally
friendly and economical:
Use
modular exhibition stands
In the past, it was not uncommon for companies to build and use bespoke stands that were only designed for one event, after which they would be thrown away. In recent years, however, companies have moved towards the use of stands with reusable modular or bespoke components. Such components can be designed to fit together in a variety of ways so that the stand can be adapted and changed for each design, thus eliminating the need to build an entirely new stand for each event.
With some careful design planning, you can adapt your stand to each exhibition space. Reusable parts means that with a few tweaks such as fitting the components together in a different way, you can have a fresh stand for your next event at very little cost.
Choose the right materials
Some materials are much more eco-friendly than others, so it is important to choose wisely. For example, choose materials that are made from sustainable or recycled/from recyclable materials (such as sorghum, bamboo, cardboard and biodegradable foam board), produced in low-emissions and low-waste facilities and that do not contain toxic or harmful materials.
Use alternative lighting solutions
A huge energy waster at exhibitions is lighting. Efficient lighting alternatives such as LED lighting holds great potential for energy and cost savings as it uses half the energy of compact fluorescent lamps and 1/10th that of traditional incandescent bulbs. LED lamps are also mercury free so they are not as environmentally hazardous as compact fluorescent lamps.
Cut down on printed materials
Reducing the number of brochures you distribute at an exhibition can greatly cut down costs. Instead of handing out brochures, consider the options of using a brief marketing flyer with a scannable QR code that links to online marketing materials, using a tablet or smartphone to send a link straight to their inboxes during the event or taking exhibition attendees’ email address so you can send them relevant marketing material after the event.
Not only will using an eco-friendly stand allow you to do your part in making the world a better and more inhabitable place for the future, it also provides a chance to save money. So, what’s not to like about green exhibiting?
In the past, it was not uncommon for companies to build and use bespoke stands that were only designed for one event, after which they would be thrown away. In recent years, however, companies have moved towards the use of stands with reusable modular or bespoke components. Such components can be designed to fit together in a variety of ways so that the stand can be adapted and changed for each design, thus eliminating the need to build an entirely new stand for each event.
With some careful design planning, you can adapt your stand to each exhibition space. Reusable parts means that with a few tweaks such as fitting the components together in a different way, you can have a fresh stand for your next event at very little cost.
Choose the right materials
Some materials are much more eco-friendly than others, so it is important to choose wisely. For example, choose materials that are made from sustainable or recycled/from recyclable materials (such as sorghum, bamboo, cardboard and biodegradable foam board), produced in low-emissions and low-waste facilities and that do not contain toxic or harmful materials.
Use alternative lighting solutions
A huge energy waster at exhibitions is lighting. Efficient lighting alternatives such as LED lighting holds great potential for energy and cost savings as it uses half the energy of compact fluorescent lamps and 1/10th that of traditional incandescent bulbs. LED lamps are also mercury free so they are not as environmentally hazardous as compact fluorescent lamps.
Cut down on printed materials
Reducing the number of brochures you distribute at an exhibition can greatly cut down costs. Instead of handing out brochures, consider the options of using a brief marketing flyer with a scannable QR code that links to online marketing materials, using a tablet or smartphone to send a link straight to their inboxes during the event or taking exhibition attendees’ email address so you can send them relevant marketing material after the event.
Not only will using an eco-friendly stand allow you to do your part in making the world a better and more inhabitable place for the future, it also provides a chance to save money. So, what’s not to like about green exhibiting?
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