Tip of the Week #25 - Pushing your flawless visuals to its technical limit

Visual Aid is a key element in helping your stand capture the exhibitor’s attention. This element is mostly used to paint a picture in the exhibitor’s mind when facing the restrictions of a stand through various types of representation. When implemented perfectly, it can impose an essence of awe and improve the image and status of the brand in the minds of the consumers.

Visual aid can be added to the stand using various methods including, images on large canvases, television and projector displays, sculptures and more.  However when a poor attempt is made, the effect could reach the other end of the spectrum and create an unappealing image for the brand.

The central idea of the exhibition is to educate the consumers on what it is they are selling but the sour fact is that in today’s society, the average consumer is bored and wanting to be intrigued and excited rather than being drowned in information. Visual aid is a major player in this department.

High Definition Displays are a great medium to use for presentations with videos, still images and slide shows. The displays are available in sizes from small to large. However the label “High Definition” loses its credibility when it is not being fed a high definition source.

There have been too many cases when companies have spent good money to be supplied a great High Definition Display but have connected lower resolution sources such as a DVD player or have connected a perfectly fine laptop but configured it with the incorrect video output settings. DVD is a very popular source but has a much lower resolution compared to Full HD. DVD has the resolution of 720x576 pixels where as Full HD has a resolution of 1920x1080 pixels. The Full HD display takes that lower resolution source and stretches it out creating a blurry, pixelated and dull image. The best method would be to supply images and videos with the perfect 1920x1080 resolution that has a 1:1 pixel ratio with the screen. This also applies for large image prints. Aim to find the photo with the highest resolution, this will maximise clarity when printed as an expanded format.

In summary, a higher resolution image or a video, preferably 1080p (1920x1080) combined with a full HD display will do wonders for your stand.

This will result in a perfect, crisp, detailed and vibrant image adding a positive nuance to the ambience. This uplift in visual aid quality will in turn push the aesthetics of the booth, influencing a positive opinion of the brand in the minds of the exhibitors.