Colour Trends for Exhibitions in 2015

Being different in the crowded exhibition environment is important if you want to catch the attention of visitors. While it’s an obvious choice to use your company’s colour scheme in an exhibit (which often means black and white, or highly saturated primary colours), it’s also a great idea to stand out by taking inspiration from fashion and interior design trends and using a unique colour palette to give your exhibit an update.

For the past 14 years, Pantone (which has dubbed itself as “the global authority on colour”) has selected a ‘Colour of the Year’. Radiant Orchid was the colour of 2014 and the fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue.

The 2015 Colour of the Year won’t be announced until December, but Pantone has posted their fashion colour report for Spring 2015 – which they’ve named “En Plein Air”.  It consists of sixteen colors described as “an ethereal mix of understated brights, pale pastels and nature-like neutrals”. This collection of muted hues with subtle warm tones follow a minimalistic theme, and will surely bring a refreshing change of pace to exhibit designs in the upcoming year should designers choose to incorporate them into a stand.

Color is an important component to any exhibition stand design. Graphics are the easiest thing to swap out and the most cost effective way to inject life into an exhibit. For the upcoming exhibition year, try to stay away from the boring and expected. Mix it up a bit with interesting, rich and sophisticated color palettes. Remember, it’s definitely possible to remain true to your brand and message while using trends to your advantage – the only barrier is your imagination and creativity.