Trying to figure out what kind of exhibit company
to use can be a daunting task for many newcomers to the exhibition industry and
for companies who are looking for a new vendor. Many don’t know the full range
of services provided by a full service exhibit house or understand how they
differ from those offered by a project management company. Read on to find out
what their differences are to decide which one is right for you.
A full service display and exhibit company is
typically made up of various departments such as design, sales, account
management, operations and production. Each provides the required inputs to
give clients a complete and flawless show experience. The benefit with this
type of exhibit company is that it is capable of designing a custom exhibition
stand in-house as well as constructing, installing and dismantling it at your
exhibition. Some even provide storage solutions if you plan to reuse the stand
at future trade shows and exhibitions. You can also ask them to source and
develop promotional products that you can hand out to event attendees.
Another
benefit of a full service exhibit company is that they source products straight
from suppliers and effectively help you control costs by cutting out the
middleman. This ultimately provides more output for the same input dollar
spend. In addition, having everything under one room means that the exhibit
company can keep an eye on every detail and every step of the process from
design to build. This allows them to be in complete control of the entire
process, which ensures your final stand will be of the highest quality.
Hiring
a full service exhibit house also allows for much more flexibility should there
be any last minute surprise changes or repairs to the stand. This is because
you will have direct access to the designer and manufacturer who are designing
and constructing the display stand. This
direct access enables a simple communication structure that puts the client in
touch with the people who are actually doing what needs to be done in the
construction of an exhibition stand.
In
contrast, the services provided by a project management company are fairly
limited. They tend to outsource most of the operations involved in the design
and construction of a stand, such as graphics, design, production, setup,
dismantling and storage as they do not have in-house departments that are
capable of carrying out these functions. This will raise the cost of building
an exhibit due to extra management fees that needs to be paid to external companies
as well as a middleman who must be paid for their services. For example, if a
project management company subcontracts labor for the setup and disassembly of
your exhibit, you could be billed an extra coordination fee on top of the labor
cost. The outsourcing of design and production services may incur a markup of
cost. This means that the management company may charge a price higher than the
cost of goods or labor in order to earn a profit. However, if you plan to hire
an exhibit stand and only need project management services, go with a project
management company, as it will be a cheaper option than a full service exhibit
company.
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